Fundamental Understanding + Practical Application

 

Principles and Applications, Inc.
P.O. Box 1727,Orinda, CA 94563
email: lloydm@powerfulsolutions.com
(925) 253-0200 voice/fax

Helping you master complexity ...
Our ideal: Decisions your experts would make, if they had the time, data, business insights, and computer support.


Who we are | What we do | Our focus | Software we have developed
Making forecasting more useful | Complexities we handle

Who we are...

Our group of associates has more than a century of multidisciplinary, indepth systems experience in widely varied industries: aerospace to food producers, metal products to apparel.

This expertise helps us quickly recognize common problems and identify features unique to your firm.

Lloyd Malmstrom, founder/president, led Systems Research at Levi Strauss & Co. for 12 years. He previously had developed optimization for Hughes Aircraft lasercutters. Education: B.E.P.(Engineering Physics), Cornell University; M.A., Ph.D. in Applied Physics, Harvard University.

What we do...

Our operations consulting helps you see where and how your business could benefit from "smart" systems. We identify a cost-effective high value solution, and help your people learn to use it effectively.

We also develop customized software modules, for cases where they would give you greater value than a packaged solution. Using your test data, we verify the benefits of our logic.

Our PC-based modules interface easily with your systems, by exchanging data files and/or reading your databases.

We often can provide useful initial versions that get you started quickly.

Our focus...

We focus on the thousands of detailed decisions your firm makes every day: how much of a SKU (StockKeeping Unit) to make, how much to stock in each store, who to postpone if supply is low...

These decisions all impact smoothness and efficiency of operation, profit, and customer satisfaction. Yet they are often clerical functions with high turnover, or rarely checked output from software that uses ordinary textbook methods.

"Smart" systems can often help you improve speed, efficiency, and profit. But most MIS departments can't quickly develop them. And "one size fits all" software packages are a compromise designed for a broad market.

We have found many cases where special mathematics and attention to your firm's unique needs and opportunities give you greater value and ease of use.

Our help could be valuable if...

Software we have developed...

Making forecasting more useful...

Making smarter business decisions often takes better forecasting.

Textbooks use simple models that lead to convenient formulas. Flipping a coin many times leads to a "bell curve"...

The textbook may not match your needs:

We go beyond the textbooks:

Complexities we handle...

We have successfully handled complexity for large apparel firms, far beyond what many industries face:

Our expertise can help you master these challenges and more.

 

 

Could your firm benefit from "smarter" systems?

Call us. We often can tell just be talking with you.

If needed, we could then look at a sampling of your detailed data.

 

Fundamental Understanding + Practical Application

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